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A timezone offset does not know that Bangkok is emptying out for a long holiday. Marvel NFT comics still drop on the marketplace clock. Collectors still live on Thai calendars.
During Songkran, many readers are travelling. A Saturday window that looks convenient on a converted grid may land while someone is on a coach to another province. We do not postpone the Marvel date — we cannot — but the weekly briefing can note the collision so the reader is not surprised.
Substitute holidays that move a weekday onto a Monday also change when people check listings after work. A drop announced for “Monday evening Eastern” can become a Bangkok Tuesday lunch hour, which is a different kind of miss than a midnight slot.
The desk at Level 10, 28 Ratchadaphisek Road, Bangkok 10400 keeps a wall grid of Thai holidays next to the Marvel NFT week sheet for that reason. It is analog on purpose. The website then inherits the remark, not a push notification.